If you are planning to start/increase your e -commerce business in the Middle East, tap yourself on the back because the time is appropriate and you can make sweet profit from it.
In the Middle East, e -commerce is slowly flourishing like a crapper. Influenced by e -commerce centers such as the United States or European markets, the Middle East and North Africa (MENA) have begun adopting e -commerce, and this growth is clearly visible by statistics.
In 2016, where about 90 % of foreign businesses were purchased online, today, e -commerce is estimated at about $ 20 billion in Gulf states and can reach $ 48.8 billion in 2021. The e -commerce is opening the door to the countless entrepreneur, which is now selling everything in shoes and home goods in the mini.
ALSO READ: E -commerce adaptation and evolution in the Middle East during the period of Kovide 19
Why sell in the Middle East?
The Middle East is the youngest population in the world and it is the young man who makes online buyers. Almost all the major countries in the Middle East – Egypt, Iraq, Lebanon, Morocco, Oman, Tunisia, Jordan, Algeria, and Saudi Arabia, which have a population of more than 28 % of the population of 15 to 29 years, has the advantage of young consumers who spend more and more e -commerce, which causes each capacity to use each capacity.
In addition to the high internet and social media penetration, another favorable thing that enables the Middle East for e -commerce is the government’s support that is making every effort to make the UAE more attractive for e -commerce companies. In fact, the government has launched a number of steps like the Committee on the Dubai Airport, which is a $ 735 million project dedicated to e -commerce, and Dubai Internet City, aimed at expanding. Recently. , When the government and citizens are welcoming online businesses, e -commerce in the Middle East is the step you must take without any pursuit.
What to sell in the Middle East?
When it comes to selling, you can’t just open a business and expect it to be successful. Even if this is an e -commerce that you are starting, it should be kept in mind with some factors like which products or services do you want to offer users? What do users need? Where do you want to serve all? Will your product demand be longer for time or will it remain short -term? Is logistics available? Does the target audience have the ability to spend? Since all such questions decide the future of the e -commerce store. Now, let’s take a look at what is hot in e -commerce, which has a good room in the Middle East now.
The Middle East’s Gulf countries fall under the world’s top 34 wealthy countries, which is known to Qatar with the world’s richest country, with $ 116,799 per person. Middle Eastern consumers like to spend on luxury products. The majority of the population is a significant number of youths and the United Arab Emirates that prefer online purchases, the e -commerce business is bound to prosperity in the Middle East.
Considering consumer behavior in the Middle East, e -commerce’s high business views for 2020 are:
- Fashion/jewelry products
- Smart Home Products and Accessories
- AR/VR headset, apps and accessories
- Wap hardware, taste and liquids
- Online learning platform
How to sell in the Middle East?
- Launching with an online business in the Middle East, you need to first know and comply with the laws and regulations of the nation.
- Next, join market research. Do you demand the product? How is the competition for that?
- After deciding about your business, find a safe supplier to meet your user’s demands in both the future and the future.
- Next, decide who you want to sell? Do you want to sell directly to a niche community or go globally?
- Then you come up with some details about your product as you will save them? How would you divide them?
- Then after approaching the e -commerce development company in the Middle East, which can develop your e -commerce solution in such a way that you can take your business without hiccups.
- Once you have the answers to the above mentioned, consider setting up your trade license so that work and business can be held legally in the region.
- Have a license? What do you think about payment? How are you going to deposit money from your sale? Open a commercial bank/merchant account and arrange an online payment gateway.
- Last but at least, start marketing. To get the attention, it is necessary to market your e -commerce business by setting up social media accounts, setting up social media accounts, photography, PR, commercial samples, focus groups, advertising, praise, etc.
How is the future?
Although not like foreign countries quickly and effectively, Mina is slowly entering the third phase of digital adoption. With high levels of Internet, smartphone and social media, Mina users are getting ready for e -commerce. They have begun searching for online products and offers and are more interested in key seasonal shopping events.
In the last two years, Mina has faced a sudden increase in the pace of e -commerce growth, which has the whole heart of e -commerce business because of people and the Middle East government. In addition, with the expansion of the middle class, with the increasing role of women in the manpower, the improvement of logistics, and access to online products in tire 2 and tire 2 cities, the e -commerce market in the Middle East is expected to increase by 3.5 times by 2022, with a total of $ 28.5 billion and $ 28.5 billion.
Wrap
Yes, e -commerce in Mina is still on the development stage, so; There are some challenges that can hinder your e -commerce growth, but if taken care of, there is nothing to worry about. For example, make sure you have safe options for the payment gateway because about 62 62 % of MENA consumers prefer cash on delivery, fearing online fraud. Then there is long shipping and delivery times in the Middle East. Is it necessary to cooperate with local suppliers for fast and smooth logistics? Finally, the localization of the language, means, you need to have a clean and readable site in both Arabic and English languages to reach every corner of the Middle East.
Recently. , If you are looking at the Middle East market for your e -commerce business, then do not scratch your head, the time is right, the scope is good and when Moby McCarers – which is the best solution to e -commerce in the Middle East, is there, just jumping, your e -commerce will rise.
No products in the cart.